Beauty Garage, one of India’s fastest-growing professional haircare brands, has announced a bold ₹10 crore investment plan for FY25. This move forms the backbone of the broader Beauty Garage Expansion Strategy, designed to scale product innovation, deepen manufacturing capabilities, and carve out new markets across the Indian beauty ecosystem.
Launched in 2019 with just five SKUs, the brand now boasts a portfolio of over 90—serving more than 7,000 salons nationwide. The company is making a strategic leap into men’s grooming this June with 20 new SKUs, followed by a September rollout of 30 hair color products. Combined, these two verticals receive a focused ₹3.25 crore investment.
In parallel, Beauty Garage is diving into the D2C space. With ₹1.5 crore allocated for 60 new SKUs and an ₹8 crore acquisition of GoFab already sealed, the roadmap is ambitious. Further plans include acquiring a prominent D2C color cosmetics brand, backed by a ₹30 crore investment—reflecting the aggressive pace of the Beauty Garage Expansion Strategy.
To support these launches, the company is scaling operations at its Mumbai facility from 4 lakh to 10 lakh monthly units, thanks to a ₹4 crore upgrade. In the next 4–5 years, Beauty Garage aims to build a 25,000 sq. ft. facility in Maharashtra, investing ₹50–60 crore in state-of-the-art production infrastructure—solidifying its place in haircare manufacturing Mumbai.
Digitally, the brand is redefining its revenue mix—from a 90% offline footprint to an 85:15 split by year-end. With an anticipated ₹100 crore in revenue this fiscal, the Beauty Garage Expansion Strategy is clearly more than growth—it’s a blueprint for long-term dominance.
