2025 is set to revolutionize the beauty world with exciting new 2025 makeup trends that celebrate individuality, innovative styles, bold colours and creative expression. Presentations at the recently concluded Cosmoprof Worldwide Bologna has sparked a wave of inspiration, highlighting how vibrant palettes and wellness themes will shape the coming months.
Picture by: Helena Amiley
Central to this transformation is the rise of expressive, standout colours. Amanda Bell, the Education & Artistry Director at Pixi Beauty, shared her predictions, emphasizing the emergence of butter yellow as the season’s star. This unique shade, perfect for the eyes, represents the shift toward maximalism and creativity, standing out in eye makeup and even influencing nail art. Paired with butter yellow is Mocha Mousse, the Pantone 2025 shade for lips. This rich, warm tone complements summer’s soft, neutral bases and marks a bold departure from previous monochromatic trends. Together, these colours embody daring yet harmonious contrasts, reflecting evolving beauty standards.
Picture by: Vogue India
Red tones are making a fresh appearance as well, with cherry red and black cherry taking center stage. Unlike their traditionally opaque applications, these shades are now being used in sheer, breathable ways to create soft, elegant looks on both lips and cheeks. This evolution adds a modern, delicate touch to classic hues.
Cherry Red Lips
Graphic eyeliners and coloured mascaras continue to dominate, offering dramatic accents that pair beautifully with minimalist facial makeup. Amanda Bell described this balance as the hallmark of the season, allowing bold eyes to shine while maintaining an understated overall appearance. Pastel tones like lilac, blue, green, and candy pink are also gaining traction, offering a dreamy and serene aesthetic. Whether used subtly or as part of more elaborate designs, these pastel hues provide endless opportunities for self-expression.
Graphic Pastel Liner
As brands and retailers gear up to offer must-have products, this season promises to empower beauty enthusiasts with tools to embrace creativity and individuality. 2025 is all about stepping into a world of innovation, celebrating colour, and redefining beauty norms. Let your makeup be your canvas!
