A beautician performs precise microblading on a client's eyebrows in a salon. Permanent Makeup
Makeup

Permanent Makeup: The Art, Opportunity & Future in India

Permanent makeup (PMU) is a modern cosmetic breakthrough where pigments are delicately implanted into the skin, offering brows, eyeliner, and lips that last for years—not hours. Unlike traditional makeup, which fades by day’s end, PMU delivers consistent results and saves precious time for clients and professionals. At Victress Beauty Academy, I’ve had the privilege of …

amod doshi prosthetic makeup
Makeup

Amod Doshi: Transforming Indian Cinema with Prosthetic Makeup

Prosthetic makeup is rapidly transforming the landscape of Indian cinema, bringing unparalleled realism and creativity to character design. Moving beyond traditional techniques, Indian artists now expertly sculpt silicone prosthetics that blend seamlessly with the skin, enabling stunning aging effects, fantasy creatures, and realistic injuries. It has raised the bar for visual storytelling, helping Indian films …

Underpainting Makeup
Makeup

Know the technique of Underpainting

If you’ve ever paused mid-scroll to admire the effortlessly sculpted glam of Hailey Bieber, Kendall Jenner, or Hailee Steinfeld, chances are you’re admiring the handiwork of celebrity makeup artist Mary Phillips. And now, her signature style is officially shoppable—she’s launched her own brand: m.ph beauty. The coveted “Mary Phillips look” is all about  Sculpted cheekbones …

2025 Makeup Trends
Makeup

Bold Colours and Creative Expression: 2025 Makeup Trends

2025 is set to revolutionize the beauty world with exciting new 2025 makeup trends that celebrate individuality, innovative styles, bold colours and creative expression. Presentations at the recently concluded Cosmoprof Worldwide Bologna has sparked a wave of inspiration, highlighting how vibrant palettes and wellness themes will shape the coming months. Picture by: Helena Amiley Central …

magnetic eyelashes
Makeup

Magnetic Eyelashes Explained: Effortless Glam in Seconds

Magnetic eyelashes, especially quantum magnetic eyelash sets, are a relatively recent innovation, introduced in 2014 by Katy Stoka of One Two Cosmetics. Unlike traditional glue lashes, quantum magnetic eyelashes employ a quantum magnetic attraction mechanism for application, eliminating the need for sticky adhesives or lash tape. These lashes consist of two magnetic strips—one containing tiny …

Makeup

Create Beautiful Hooded Eye Makeup Looks with Expert Tips by Amisha Salunkhe

Hooded eyes bring a unique and mesmerizing quality to a client’s look, though they can pose distinct challenges when applying makeup. By mastering advanced techniques and selecting the right products, professionals can enhance their clients’ natural features and create breathtaking hooded eye makeup looks that elevate their beauty. This comprehensive guide offers insights into identifying …