Bengaluru-based quick home services startup Snabbit is making a bold move into the beauty space, aiming to redefine how consumers access salon-at-home services. After building traction with daily household chores and cleaning, the company is now piloting instant beauty services—a category it believes consumers should no longer need to plan for.
Snabbit announced its entry into the beauty segment in Bengaluru, directly challenging Urban Company’s appointment-led model. Founder and CEO Aayush Agarwal explains: “Consumers today expect convenience everywhere, but availing beauty services still involves long waiting periods. We see an opportunity to fundamentally rethink the experience through speed, reliability, and hyperlocal fulfilment.”
The company views beauty as a high-frequency category with a large addressable market, perfectly aligned with its existing quick-service DNA.
Over the past six weeks, Snabbit has quietly tested its sub-15-minute salon-at-home service in Sarjapur, Bengaluru. Over 2,000+ jobs completed during the pilot with an average fulfilment time under 15 minutes. This was achieved with 25 active beauty professionals on the ground and over 50 jobs per day
The service covers essentials like blow-dry, threading, waxing, and facials—designed for consumers who want beauty services as seamlessly as ordering food or groceries.
India’s salon industry is valued at nearly ₹30,000 crore, with the home salon segment pegged at ₹3,000 crore. Urban Company remains the dominant player, but challengers like Yes Madam and several local startups have already begun carving out space. Snabbit’s instant model could add a new dimension to this competitive landscape.
Vice President of Business Dev Priyam, who leads Snabbit’s beauty category, notes:
“Consumers should not have to plan around basic beauty needs anymore. Whether it’s before office, after work, or ahead of stepping out, beauty is increasingly becoming an instant, convenience-led use case.”
The company is focused on perfecting the experience before scaling across its micromarkets and integrating beauty into the Snabbit app.
For Snabbit, beauty services could increase platform engagement by driving more frequent consumer interactions; Unlock higher ticket sizes, as customers often book multiple treatments per visit; Shape new consumer behaviour, positioning beauty as an instant, on-demand category
Snabbit’s experiment is more than just a category expansion—it’s a test of whether beauty can become the next “instant” service in India’s fast-evolving convenience economy. If successful, it could reshape consumer expectations and force incumbents to rethink their models.
