HairOriginals, India’s leading brand for natural hair extensions, has teamed up with Naturals Salon, a prominent salon chain, to make hair extensions more accessible and popular. This collaboration aims to educate people about natural hair extensions and simplify their application, particularly in high-traffic locations like airports and major shopping malls.
This strategic partnership between HairOriginals and Naturals Salon is set to redefine the hair extensions market in India. By joining forces, they plan to raise awareness and make hair extensions more readily available, utilizing their combined strengths to serve customers in bustling areas such as airports and major malls, including the prestigious Phoenix Mall.
Selecting airports and major shopping malls as focal points underscores the brands’ innovative strategy. These venues attract large crowds, offering an ideal platform for raising awareness and directly engaging with consumers. For the first time in India, customers will have the opportunity to try hair extensions right at the airport, marking a significant milestone in the industry.
HairOriginals’ pioneering ‘Experience Before Purchase’ concept will be a highlight at these locations, allowing travelers and shoppers to firsthand experience the quality and versatility of hair extensions. Both HairOriginals and Naturals Salon are dedicated to putting customers first, aiming to enhance their beauty and confidence. This partnership, focusing on hair extensions as both a necessity and a fashion statement, perfectly aligns with its mission to bring top-tier beauty solutions closer to consumers.
Naturals Salon outlets at selected airports and malls will feature HairOriginals’ hair experts, offering personalized product recommendations and free trials to help customers make informed decisions. With Naturals Salon’s extensive presence nationwide, this partnership is poised for significant growth. Initial rollouts at six key locations have already laid the groundwork for broader expansion into metro cities and other tier cities. Currently, the locations at Nails n Beyond, Hyderabad Airport, Telangana, and Nails and Beyond Salon, HRBR Layout, Bangalore, Karnataka, are operational.
Jitendra Sharma, Founder and CEO of HairOriginals, expressed his enthusiasm, stating, “Our partnership with Naturals Salon takes beauty to a whole new level by introducing 100 percent pure, all-natural, human hair extensions to our super-chic and sophisticated clientele. It’s the coming together of a shared commitment to authenticity, quality, and the life-altering magic of beauty.”
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