Welcome to Beauty Business Days!

Beauty Business Days (BBD) is a proud part of FourthWave Media Group, dedicated to empowering the beauty service industry. We provide a comprehensive platform that connects beauty brands with professionals, fostering growth, innovation, and collaboration within the beauty community. Our mission is to support professionals in elevating their craft and driving business success.

Our Vision

 
 “Beauty Business Days envisions a collaborative global future where the beauty industry thrives on inclusivity, sustainability, and the highest standards of safety and health. Our vision is to be the definitive source of inspiration and knowledge
for salon and beauty professionals worldwide, fostering partnerships that
elevate their craft, grow their businesses, and set new benchmarks for
excellence. Together, we shape an inclusive, sustainable, and innovative future
for the beauty industry.”

Our Mission

 

“At Beauty Business Days, our mission is to empower salon and beauty professionals with cutting-edge insights, innovative trends, and strategies for success. We are committed to fostering a vibrant community that celebrates creativity, excellence, and the entrepreneurial spirit, driving growth and transforming the beauty industry globally. Our commitment is to champion safe and sustainable products, ensuring that beauty practices evolve responsibly and collectively. “

 

Meet Sheela Iyer!

Sheela Iyer is a seasoned media professional with over 20 years of experience in the beauty industry. As the founder of FourthWave Media and owner of Beauty Business Days, Cosmetech, and other initiatives, Sheela is a respected leader in the Cosmetics & Beauty Service Industry. She is also the co-founder of Misha Beauty Concepts and regularly speaks at industry events on topics like women entrepreneurship, the beauty industry, and MSME.

Sheela’s vast expertise in product development, marketing strategies, and business growth has led her to successfully launch and manage numerous beauty brands. She is passionate about innovation and is highly regarded in the beauty community.

In frame: Sheela Iyer (left) receiving an honorable appreciation from Mena Kantawala (President ABTC) & Smita Deo (Chairman ABTC)

Career Highlights:

 
  • Building a Salon Community: Sheela believes in synergizing the salon industry by connecting leaders and professionals, fostering collaboration and growth.
  • Industry Leadership: Known for her commitment to excellence, Sheela is a frequent speaker at beauty industry events and contributes to leading beauty publications.
  • Product Development: Sheela has led the development of many successful beauty products, from concept to market launch, driven by her understanding of trends and consumer needs.
  • Marketing Strategies: Sheela’s expertise in market dynamics has resulted in effective marketing campaigns, boosting brand visibility and sales.
  • Business Growth: With a focus on innovation, Sheela has helped brands achieve significant growth by identifying opportunities and implementing strategic solutions.
 
Awards and Recognitions: 

 

  • Beauty Innovator Award: Recognized for groundbreaking work in product development and innovation.
  • Marketing Excellence Award: Honored for outstanding achievements in creating and executing successful marketing campaigns.
  • Leadership in Beauty Award: Celebrated for contributions to the beauty industry and her role as a mentor and leader.
  • Top 50 Women in Beauty: Named one of the top 50 women in the beauty industry by a leading beauty magazine.
 

Sheela’s dedication to growth and excellence is evident in every aspect of Beauty Business Days. Her vision and leadership continue to inspire the success of our events and educational initiatives.

 

What We Offer at BBD

Offline Events Beauty Business Days is renowned for hosting exclusive offline events, bringing together top brands, salon owners, and beauty professionals across India. These events showcase the latest products, provide hands-on demo sessions, and offer unparalleled networking opportunities. Salon owners and technicians can interact directly with industry leaders, making these events a must-attend for anyone in the beauty industry.

Web Magazine: Our website also serves as a beauty-focused web magazine, featuring insightful blogs and articles for salons, spas, makeup artists, and more. We provide expert tips, industry news, and in-depth articles to keep professionals informed and inspired. Whether you’re looking for the newest trends or practical advice, our magazine is a go-to resource for everything beauty-related.

 

Join us at BBD & be a part of a vibrant community that celebrates the business of beauty, creativity and excellence