As leaders in the salon and beauty sector, understanding the economic potential of India’s Gen Z population is not just important—it’s critical for long-term success. This generation, comprising 37.7 crore young consumers, wields a massive $1.4 trillion spending potential, making them the most transformative force in the Indian market today.
Why Gen Z Matters to Your Salon or Beauty Business
This vibrant demographic is currently shaping 43% of India’s consumer spending. With one in four Gen Z individuals already in the workforce, their influence stretches far beyond direct purchases. While they spend $200 billion themselves, they sway decisions over an additional $660 billion, especially in lifestyle-focused sectors like beauty, fashion, and wellness.
Gen Z’s Beauty Spending Trends
In the beauty industry, Gen Z dominates key spending categories, reshaping how salons and beauty brands operate:
- Fashion-forward choices: 47% of Gen Z prioritizes beauty and fashion when making spending decisions.
- Beauty service experiences: Nearly half (48%) of Gen Z prefers combining beauty services with lifestyle experiences, such as pampering spa days or quick grooming sessions before social events.
- Footwear and accessories: Beauty services are often complementary to their appearance-driven purchases in footwear (50%).
What Gen Z Wants from the Salon Industry
Gen Z isn’t just buying beauty services—they’re curating experiences. They demand authenticity, hyper-personalization, and social responsibility. Here’s what they want:
- Transparency and Authenticity
Gen Z values transparency in products and services. Provide detailed information about the ingredients used in their products, the benefits of each treatment, and the overall process. Authenticity in marketing and communication is key.
- Values-Driven Purchasing:
Gen Z cares deeply about sustainable and ethical practices. They’re more likely to choose salons that:- Use cruelty free, eco-friendly products, ethically sourced ingredients
- Reduce Waste
- Use ethically sourced & Safe ingredients.
- Digital-First Engagement:
Gen Z interacts with brands primarily through social media and digital platforms. Your salon must:- Offer seamless online booking systems.
- Share engaging content, including behind-the-scenes looks and customer transformations.
- Collaborate with influencers who resonate with this audience.
- Hyper-Personalization:
Gen Z expects services tailored to their specific needs. Consider offering:- Custom hair treatments or skincare consultations.
- AI-driven tools for recommending services and products.
- Social Responsibility:
Salons that actively promote inclusivity, diversity, and community contributions will attract this generation. Highlight initiatives like:- Inclusive beauty campaigns.
- Collaborations with NGOs or local charities.
- Celebrate special events like Breast Cancer Awareness month, World Environment Day, Digital Detox day
The Missed Opportunity: Are You Engaging Gen Z?
Shockingly, only 15% of brands are effectively connecting with Gen Z. For the salon and beauty industry, this represents a massive untapped opportunity. By 2035, Gen Z will drive every second rupee spent in India, including beauty services.
How Your Salon Can Capture Gen Z’s Attention
- Embrace Technology: Leverage digital tools like augmented reality (AR) mirrors to let clients preview hairstyles or makeup looks.
- Flexible Scheduling and Services: Offer flexible scheduling options and a variety of services to cater to the busy lifestyles of Gen Z. This generation values convenience and flexibility.
- Curate Experiences: Turn beauty services into memorable events, such as offering group packages for bridal showers or themed makeovers.
- Authentic Communication: Speak their language on platforms like Instagram and TikTok, and respond promptly to their feedback.
- Value Transparency: Share your story, from sourcing eco-friendly products to empowering your employees.
- Special Services on Special Days : Makeovers for Birthdays , Halloween Makeup , First Day at College makeover, Makeovers based on Pantone colour of the year , Specific character makeup ( Barbie / Archie / hit film character..)
