Max Factor has launched an exciting new campaign titled “What’s Your X”, in collaboration with renowned makeup artist Mehak Oberoi and 400 top influencers across India. This initiative aims to solidify Max Factor’s presence in the Indian beauty market by celebrating individuality and self-expression.
The campaign, which also features global ambassador Priyanka Chopra Jonas, encourages consumers to embrace their unique styles and express themselves with confidence. With the tagline “Reveal Your Extraordinary”, Max Factor seeks to build a community that celebrates the power of makeup as a tool for self-expression and confidence.
Mansi Sharma, Creative Director at House of Beauty, expressed her excitement about the campaign, stating, “Max Factor has always championed the cause of being yourself and nobody else. By collaborating with 400 of the country’s top influencers and beauty experts, we aim to take over social media and highlight the power of makeup.”
Mehak Oberoi shared her enthusiasm, saying, “This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”
The campaign features influencers such as Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya, and Smriti Khanna, aiming to reach over 35 million consumers. Max Factor’s collaboration with these influencers highlights the brand’s commitment to authenticity, community, and self-love.
