Sebamed, the renowned German skincare brand, has unveiled its transformative new campaign, “Project Skin Deep”. This groundbreaking initiative, in collaboration with Leo Burnett, is set to redefine beauty standards by showcasing the true transformation of skin at a microscopic level.
“Project Skin Deep” dares to venture beyond the surface, literally diving 3mm deeper to reveal the intricate layers of skin. The campaign features stunning, never-before-seen microscopic images that vividly depict healthy skin before and after using Sebamed’s products. These captivating visuals are a testament to the effectiveness of Sebamed’s pH-balanced formulations, which repair and protect skin at its very foundation.
Karan Goel, Marketing Head at Sebamed India, emphasizes the importance of long-term skin health as the cornerstone of beauty. “Too often, skincare campaigns focus solely on immediate visible results,” he says. “At Sebamed, we believe true beauty stems from healthy skin – inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty.”
The campaign also highlights the collaboration with dermatologists and beauty experts to ensure that the formulations target the right skin concerns. Sachin Kamble, Co. Chief Creative Officer at Leo Burnett – South Asia, adds, “With ‘Project Skin Deep,’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then integrated it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex, yet intriguing each skin cell is and the profound impact of Sebamed.”
“Project Skin Deep” is more than just a skincare campaign; it’s a movement that challenges conventional beauty norms and encourages consumers to demand better from their skincare. By marrying creativity with scientific precision, Sebamed is leading the way in redefining beauty standards and promoting informed skincare choices.
Learn More about: Sebamed-Project Skin Deep
