In a groundbreaking move, OPI, the globally renowned salon nail brand, has teamed up with Streamline Services India to transform the nail industry in India. This strategic partnership aims to leverage Streamline’s extensive network and expertise to elevate OPI’s presence and make it the top nail brand in the country.
Pravesh Saha, General Manager, South Asia, Wella Company (owner of OPI), highlighted the synergy between the two companies. “Streamline’s deep understanding of the nail category and their success with brands like Saniola and Ministry of Pedicure make them the perfect partner for OPI,” he said. Streamline’s proven track record with international brands, notably Olaplex, further solidified their credibility as a distributor.
From Streamline’s perspective, this collaboration is a perfect match. Aankith Aroraa, Owner of Streamline India, described it as a ‘boy meets girl’ partnership. “OPI is a prestigious brand that fits seamlessly into our portfolio. Our decade-long leadership in the manicure-pedicure sector and our experience with international brands like Vela equip us to elevate OPI’s presence in India,” Aroraa stated.
The partnership promises to address key challenges in the Indian market, such as customer service and nail technician training, ensuring a comprehensive portfolio for salon professionals. “With Streamline’s established relationships and expertise, we expect OPI to become the number one salon nail brand in India over time,” Saha affirmed.
As the partnership operationalizes, salon partners can look forward to improved customer service and a broader product portfolio, setting new standards in the Indian nail industry.
