The partnership brings Happiveda’s skincare, haircare and ingestible wellness products to selected Enrich salons and online platforms, alongside guided lifestyle programmes.
Happiveda has partnered with salon chain Enrich to bring its Ayurveda-inspired, science-led beauty and wellness portfolio to consumers through selected salon locations and online platforms. Announced in Mumbai on 21 October 2026, the collaboration combines topical skincare and haircare with ingestible wellness products under an approach that connects external beauty routines with everyday lifestyle practices.
The partnership also introduces two consumer initiatives, HappiScan and HappiReset, extending the collaboration beyond product retail to include personalised routine guidance and a structured lifestyle programme.
Combining Ayurveda with Modern Formulation Science
Happiveda follows the philosophy “Fewer. Simpler. Effective.” Its formulations draw on Ayurvedic ingredients and contemporary formulation methods, with the aim of simplifying daily beauty and wellness routines.
The brand’s proprietary Happi5™ Vedic Complex combines five herbs: Ashwagandha, Giloy, Tulsi, Brahmi and Fenugreek. According to the company, its product range is AYUSH-certified, vegan and dermatologically tested, and formulated without sulphates, parabens or artificial colours.
Inside Rituals and Outside Rituals
Happiveda’s portfolio is organised into two categories that combine ingestible wellness products with topical care.
Inside Rituals includes:
- Pinch of Health: A functional nutrition mix featuring Shatavari, Bael Phal, Trikatu, Kokum and Pomegranate.
- Sip. Sleep. Shine.: A blend containing Nutmeg and Turmeric, positioned for sleep and skin-care routines.
Outside Rituals includes skincare and haircare products:
- Bright on Time Face & Body Hydrating Cleanser Concentrate
- Strong and Dance Hydrating & Strengthening Hair Cleanser Concentrate
- The Smooth Operator Head 2 Toe Balm SPF 30 PA+++
- Sunny Side Up Sunscreen SPF 50 PA++++
- Heal Me Up Multipurpose Barrier Repair Cream
The two categories reflect the brand’s approach to combining topical care with products intended for internal consumption as part of daily wellness routines.
Enrich Extends Its Beauty Offering
For Enrich, the partnership introduces an inside-out wellness proposition alongside its salon services and retail offering.
Vikram Bhatt, Founder of Enrich, said the collaboration reflects consumers’ growing interest in the relationship between looking good, feeling good and overall health. He also pointed to the combination of Ayurvedic principles and modern chemistry as a fit between the two Indian brands.
Pushkaraj Shenai, Chief Simplifier at Happiveda, highlighted the connections between skin, hair, gut health, sleep and stress. He said the partnership would help bring the brand’s approach to consumers seeking simpler beauty and wellness routines.
HappiScan and HappiReset Add Lifestyle Guidance
The collaboration includes two initiatives designed to connect product discovery with lifestyle guidance.
Know Your HappiScan is an assessment developed by Ayurvedic doctors. It provides customised routine suggestions and guidance across nutrition, movement and mindfulness.
The HappiReset is a guided 21-day lifestyle programme built around five areas: nutrition, movement, mindfulness, relationships and wellness. The programme will be available to Enrich clients, while salon teams will receive complimentary access.
Products Available Through Selected Enrich Locations
The Happiveda collection is available through selected Enrich salon locations and online platforms. The partnership brings together product retail and lifestyle-oriented consumer experiences, reflecting an approach to beauty that extends beyond topical treatments.
For the salon sector, the collaboration also illustrates how retail partnerships can introduce complementary product categories and wellness services into the consumer journey.
