Schwarzkopf Professional has introduced a revolutionary addition to its hair color lineup with the launch of IGORA Zero Amm, an ammonia-free hair color range. Featuring the elegant Mira Kapoor as the face of this innovative product, IGORA Zero Amm promises vibrant, natural-looking color results while nourishing and maintaining healthy hair.
IGORA Zero Amm is designed for those who prioritize both beauty and health. With its ammonia-free formula, it offers a pleasant, odor-free coloring experience. The range includes 21 stunning shades, from striking reds to sophisticated caramel browns and radiant blondes, ensuring there’s a perfect color for everyone.
Melissa Hughe, Technical Head at Schwarzkopf Professional, expressed her excitement about the launch: “We’re thrilled to unveil IGORA Zero Amm, setting a new standard in ammonia-free hair color. With Mira Kapoor as our hair muse, we aimed to create a look that embodies her elegant style while prioritizing the integrity of hair.”
The product is formulated with cutting-edge Phytolipid Technology, blending precise pigment mixes with natural micronized oils like Grape Seed Oil and Apricot Kernel Oil. This ensures rich, long-lasting color from root to tip, while maintaining the hair’s moisture balance and shine.
Mira Kapoor shared her enthusiasm for the product, saying, “I’m thrilled to be the face of IGORA Zero Amm in India! I love how rich my hair color looks and how nourished my hair feels. I can change up my look whenever I want without having to compromise on the health or quality of my hair.”
In addition to its impressive color results, IGORA Zero Amm is also committed to sustainability. The packaging is eco-friendly, made with 100% recycled aluminum tubes and 92% recycled cardboard boxes, reflecting Schwarzkopf Professional’s dedication to minimizing its ecological footprint.
With IGORA Zero Amm, Schwarzkopf Professional continues to innovate and lead in the hair color industry, offering products that combine beauty, health, and sustainability.
