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streax evoque
News

Streax Evoke: A Stylish Fusion of Nostalgia and Modernity

Streax Professional’s latest collection, Streax Evoque, was unveiled at the 6th MEGA SHOW in Mumbai. The collection evokes a blend of nostalgic retro vibes and modern sophistication, designed to inspire stylists with fresh, fashion-forward hair colour looks. The Evoque Collection features eight distinct, stylish looks such as Mocha Mirage, Auburn Shag, and Violet Fringe. Leveraging …

BBD Hyderabad 2025 with BBD Team
Events

BBD Hyderabad 2025 – An Exclusive Walkthrough

Beauty Business Days – BBD Hyderabad 2025 unfolded at Sevalal Banjara Bhavan on June 16th and 17th, delivering another dynamic B2B networking platform curated for the region’s beauty professionals. The event was marked by energetic participation from over 700 salon owners, nail artists, makeup professionals, distributors, and retailers—all eager to explore leading brands and business …

streax professional omg
News

Streax Professional OMG Hairstyle Icon 2025 Celebrates Top Indian Talent

The Streax Professional OMG Hairstyle Icon 2025 contest once again highlighted the incredible talent within India’s salon industry. Held in August 2025, this prestigious event brought together hairstylists from across the country to compete and showcase their creative skills. With a focus on innovative craftsmanship, the competition serves as a platform to elevate salon professionals. …

Kobido Facial
Skin

Kobido facial: The “Japanese Facelift”

Kobido facial massage, often referred to as the “Japanese facelift,” is a traditional technique gaining popularity for its ability to rejuvenate the skin, improve facial contours, and promote relaxation without invasive procedures.  Kobido massage combines the principles of traditional Japanese medicine with a variety of manual techniques. The core of the treatment involves a blend …

Skin Barrier Protection
Skin

Skin Barrier Protection: The New Cornerstone of Professional Skincare

In today’s skincare landscape, skin barrier protection isn’t just a buzzword—it’s a movement. With hashtags like #skinbarrier racking up over 44 million views on Instagram and #cerave soaring past 1.6 billion, consumers are more ingredient-savvy than ever. For skin therapists, this presents both a challenge and an opportunity: to educate and empower clients with barrier-first …

2025 nail trends for nail techs
Nails

India’s Nail Techs Scene Heats Up: 2025 Trends Bring Texture, Drama, and Big Business

Nail techs across India are in for a thrilling ride as 2025’s biggest nail trends open up fresh creative and commercial opportunities. From soap nails and velvet glass finishes to 3D fruit art and magnetic chrome, this year’s styles are bold, expressive, and ready to be owned by India’s fast-growing nail community. Whether you’re working …

Underpainting Makeup
Makeup

Know the technique of Underpainting

If you’ve ever paused mid-scroll to admire the effortlessly sculpted glam of Hailey Bieber, Kendall Jenner, or Hailee Steinfeld, chances are you’re admiring the handiwork of celebrity makeup artist Mary Phillips. And now, her signature style is officially shoppable—she’s launched her own brand: m.ph beauty. The coveted “Mary Phillips look” is all about  Sculpted cheekbones …